A question about evening classes. A campus tour confirmation. A request for help finishing an application. These are the kinds of replies an admissions team wants when it …
Assessing counselor workload means looking beyond appointments and calls. It also means counting the work required to record notes, check application ownership, prepare contact lists, and coordinate handoffs. …
Your paid search campaigns are live. Social ads are running. Leads are coming in. Admissions is following up. Yet the next class start is still behind target. For …
A prospective student fills out a form at 8:42 p.m. Admissions sees it the next morning. Someone calls around noon. There is no answer, so the lead gets …
A college can have a busy admissions queue and still be short on the next class start. That is why lead generation for colleges should be judged by …
A lead comes in through a website form. Another arrives from a paid campaign. A third comes from an education portal. One recruiter adds notes to a spreadsheet. …
