Practical ideas on student recruitment, admissions and running a better school, from the Great Exposure team.
When a class starts with empty seats, the school still has instructors to pay and facilities to maintain. Meanwhile, staff may be spending hours transferring information between systems …
Your paid search campaigns are live. Social ads are running. Leads are coming in. Admissions is following up. Yet the next class start is still behind target. For …
A prospective student fills out a form at 8:42 p.m. Admissions sees it the next morning. Someone calls around noon. There is no answer, so the lead gets …
A student forgets to sign a document. Another misses a payment deadline. Someone in finance sends a reminder. Student services follows up separately. A staff member checks the …
Spreadsheets are useful until too many people depend on them. For career and postsecondary schools, the warning signs usually appear gradually. A registrar keeps one file for attendance. …
A college can have a busy admissions queue and still be short on the next class start. That is why lead generation for colleges should be judged by …
A lead comes in through a website form. Another arrives from a paid campaign. A third comes from an education portal. One recruiter adds notes to a spreadsheet. …
A prospective student texts admissions in the morning. Later that day, they reply to an email. The next afternoon, they speak with a recruiter by phone. Three conversations …
Choosing a Student Information System usually starts with a feature list. Grades. Attendance. Payments. Reporting. Student portal. Documents. Most established SIS platforms can check many of those boxes. …
A marketing campaign should not end with a lead report. For postsecondary and career schools, the useful question comes later: Which channels are producing the students the school …
