Marketing Attribution

A school’s advertising costs and enrollment results do not necessarily fall in the same reporting period. Applications, deferrals, and actual starts need to remain connected to the recruitment …

Your paid search campaigns are live. Social ads are running. Leads are coming in. Admissions is following up.  Yet the next class start is still behind target.  For …

A marketing campaign should not end with a lead report. For postsecondary and career schools, the useful question comes later: Which channels are producing the students the school …